Nandan Petrochem Limited (NPL) continues to strengthen its position in the automotive sector by offering comprehensive solutions rather than just products. VELVEX, the flagship brand of NPL, is setting benchmarks in the industry by prioritizing solutions over products for both OEMs and the aftermarket. In an interaction with Rajesh Rajgor, at Yashobhoomi, Dwarka, Managing Director, Nandan Agrawaal expressed satisfaction with the event’s organization and emphasized the company’s commitment to both OEMs and the aftermarket. “We are here to showcase our VELVEX brand with a refreshed logo, and soon, we will roll out a series of marketing initiatives across India to enhance brand visibility,” he stated.
The company unveiled its renewed branding alongside plans to amplify marketing activities nationwide, targeting both existing and potential clients. “This platform is a great opportunity to reassure OEMs and partners of our capability to deliver robust solutions through our diverse portfolio,” Agrawaal added.
Vikas Gupta, CEO of NPL, addressed a critical industry issue—SCR bypass. “Bypassing the Selective Catalytic Reduction (SCR) system in BS VI and BS VI trucks results in pollution levels worse than BS VI,” he explained. “We are actively engaging with OEMs and government bodies to push for stricter enforcement of existing regulations. Educating consumers about the environmental impact of SCR bypass is a major focus for us.”
The past year has been significant for NPL, with notable expansions in manufacturing and distribution. “We now operate 25 AdBlue manufacturing plants, the highest for any single organization in India,” Agrawaal highlighted. “Our distribution network has grown exponentially with bulk dispensers at HPCL and IOCL retail outlets, OEM workshops, dhabas, weighbridges, and other trucker halts.”
Discussing future goals, Gupta shared that the company is intensifying efforts in both lubricants and AdBlue. “We are increasing our reach with bulk dispensing systems and relaunching the VELVEX brand with refreshed packaging and a major marketing push,” he said. “Customers will see a lot more of the brand in the coming months.”
While balancing its OEM and aftermarket portfolios, NPL aims for growth across all segments. “We are the preferred partners for many OEMs, and our partnership approach helps us grow alongside them,” Agrawaal noted. “At the same time, we want to expand our brand reach across lubricant and AdBlue product segments.”
The company is also investing in manufacturing expansion to meet rising demand across vehicle categories. “For instance, the demand for one-litre packs in the two-wheeler segment is growing exponentially, so we are adding new high-throughput production lines,” Gupta explained. “We are also increasing our salesforce by 20% this year to strengthen our market penetration.”
In addition to expanding its production capacity, NPL is also focusing on sustainability and innovation. “We are investing in advanced R&D to develop next-generation lubricants and AdBlue solutions that improve engine efficiency while reducing emissions,” Agrawaal stated. “Our goal is to align with global sustainability benchmarks and introduce products that support cleaner mobility.”
Looking ahead, NPL has ambitious goals. “Today, we are a 2000 crore company, and we aspire to reach 5000 crores in the next three years,” Agrawaal stated. “To achieve this, we are reinvesting in infrastructure, manpower, and marketing to ensure sustained growth across all business verticals.”
With a clear vision and aggressive expansion strategies, NPL is set to play a pivotal role in the automotive industry, ensuring compliance, sustainability, and enhanced product availability for its customers.