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MOTORINDIA
l
April 2012
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Rajesh, COO of the firm.
Intellect
The research team at RACE does
regular study on various issues, in-
cluding the logistics requirements in
India, factors affecting the market,
product applications and aftermar-
ket service requirements. Customer
surveys, location-based intelligence
(LBI) and route surveys are also
done by the company. The above
services are offered under Intellect.
Connect
Connect is a service which in-
cludes initial market survey and
feasibility study, with the aim of
connecting customers to the right
people in the industry. Many inter-
national companies looking at the
Indian market have chosen RACE
Connect and have established them-
selves as a result of the services ren-
dered during the initial phase of op-
erations. The Connect service also
helps companies identify a perfect
match for joint ventures.
Technic
Through product Technic, RACE
offers support to clients through
suitable applications and inter-
face engineering which enables the
market to realize the full potential
of their products and services. The
company’s engineering team has
good understanding of the techni-
cal needs, operating conditions, and
packaging requirements, with part-
ners in the value chain. The Technic
team is equipped to engineer and de-
sign bodies and chassis of buses and
trucks, trailers and specialized vehi-
cles. Prototype development, design
verification, homologation support
and statutory approvals also come
under the Technic package.
Trade, Find & Enabler
RACE helps clients establish a
strong trading network through its
market presence. The company also
provides support for identifying
suitable source for various opera-
tions and develop a reliable supply
strategy for clients. In addition to
the technical know-how and mar-
ket understanding, it enables clients
with customized IT solutions and
also provides domain expertise to
many IT majors for the automotive
sector.
w
A Blend of Youth and Experience: Mr. Sriram .M, Mr. M.P. Rajesh Khanna, COO, and Mr. G. Prakash
Gopi, Asst. General Manager (Product Management & Applications), RACE Innovation Pvt. Ltd.
(fifth, sixth and ninth from left respectively), with the RACE team
EXCLUSIVE
Telma, a global leader in
electromagnetic retard-
ers, works with RACE in
areas such as product
management, application
engineering with OEMs,
sourcing support, market-
ing and after-sales service
and is a classic example of
a success story of the Con-
nect service.