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MOTORINDIA
l
April 2012
German
‘Order of Merit’
conferred
on Dr. Abhay Firodia
Dr. Abhay Firodia, Chairman,
Force Motors Ltd., was conferred the
“Order of Merit” of the Federal Re-
public of Germany by Dr. Leopold
Theodor Heldman, Consul General,
Mumbai, at an award presentation
ceremony organized on February
16 at the Indo-German Chamber of
Commerce in Pune.
The previous recipients of this
award include Chancellor Helmut
Kohl, Mr. Subrato Haldar, Mr. B.G.
Roy, Sister Mary Prema; Superior
General of the Missionaries of Char-
ity of Calcutta, and Amha Selassie;
Emperor of Ethiopia.
Speaking on this occasion, Dr.
Firodia said: “It is a great honour
and privilege to be recognized by
the Federal Republic of Germany
with the “Order of Merit”. I would
like to thank all members associated
with this award. Force Motors’ re-
lationship with Germany dates back
to 1950 when Shri.
N.K. Firodia partnered
with Vidal & Sohn
Tempo Werke Germa-
ny to manufacture the
HANSEAT 3-wheel-
ers. Our association
and collaboration has
grown steadily over the
past five decades with
business and technical
alliances with global
leaders like Daimler,
MAN, ZF and other
leading companies.”
Under his guidance
Force Motors has creat-
ed a strong engineering
infrastructure and R&D
facility. His leader-
ship continues to guide
the company in the manufacture of
utilitarian, cost-effective, and qual-
ity products, especially suited for
the Indian economy and rural condi-
tions.
Force Motors’ half-a-century of
active collaborations with German
companies has been enhanced by
Dr. Firodia with new alliances and
partnerships in the last decade.
Mrs. Firodia, Dr. Abhay Firodia,
Chairman, Force Motors Ltd., Dr.
Leopold Theodor Heldman, Council
General at the German Consulate in
Mumbai, and Mr. B. Steinruecke,
Director General, Indo German
Chember of Commerce, at the award
presentation ceremony in Mumbai.
w
Awards & ACHIEVEMENTS
From left, Mrs. Firodia, Dr. Abhay Firodia, Chairman, Force Motors, Dr. Leopold Theo-
dor Heldman, Council General at the German Consulate in Mumbai, and Mr. B. Stein-
ruecke, Director General, Indo German Chamber of Commerce
The ‘Order of Merit’ is the highest honour awarded to individu-
als for their exemplary services to the Federal Republic of Ger-
many. Individuals who have made significant contributions in
social, intellectual, economic or political realms are honoured
with this award.