Page 43 - MOTORINDIA April 2012 Final

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MOTORINDIA
l April 2012
43
successful stint at FEMA, took over
as CEO of SRM Transports in Octo-
ber 2011. The new duo at the helm
is keen on implementing innovative
business models and initiatives with
the aim of bolstering the company’s
growth and has set a target of quad-
rupling the fleet within the next five
years. Under their dynamic leader-
ship, the dedicated workforce of
the company is confident of making
SRM the leading transport operator
in India.
SRM Transports’ vision is to of-
fer maximum passenger comfort
by providing quality services of in-
ternational standard. An interesting
project in the pipeline is the setting
up of motels with medical facilities
and restrooms on all major routes,
to ensure high quality service for
passengers. A few more innovative
passenger-focused facilities to be
introduced in the coming months
are privilege cards and mobile e-
ticketing, which would make ticket
booking and travel easier and more
convenient for passengers.
The company range of coaches
covers 135 regular ones, eight Volvo
single-axles, 38 Volvo multi-axles
and 30 sleepers. In addition to the
coaches there are 37 car-carriers, 20
tippers, 12 bulkers, 24 transit mixers,
20 Mazda vans, 16 LMVs and eight
parcel service vehicles. The Univer-
sity bus fleet is 102 strong.
With active men heading its op-
erations, an enthusiastic workforce
driven by passion for success and,
most importantly, with new custom-
er-based initiatives, SRM Transports
has set its sights high to become a
dominant force in the segment.
w
Mr. Ravi Pachamoothoo,
Chairman SRM Group
Mr. Vivek Sivaraman,
CEO, SRM Transports
vehicle zone