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MOTORINDIA
l
April 2012
Shriram Automall,
a pioneer in
vehicle auctioning
Despite the mammoth usage of
equipment and commercial vehicles
in India, the market is highly un-
organised. People are not aware of
the global fleet management prac-
tices. In such a scenario, the Shriram
Group realized that, considering its
expertise in this segment, it’s im-
perative that a structured approach
is initiated. This probably prompted
Shriram Transport Finance Com-
pany (STFC) to diversify and be-
come an auctioneer for industrial
equipment. It thus launched another
venture, Shriram Automall India
Ltd. (SAMIL). The idea was to cre-
ate a transparent platform where fair
practices are adopted, and the result
is more than heartening.
SAMIL which started its op-
erations in 2011 has pioneered the
concept of Automall, which is a
platform for buying and selling pre-
owned industrial equipment through
organised and transparent auctions.
Headquartered in Delhi, SAMIL
has launched full-fledged Automalls
at locations like Chennai, Baroda,
Mumbai, Manesar, Aurangabad,
Pathankot and Cuttack. All these
Automalls are strategically located
on important highways and spread
over 3-5 acres. With secure stock-
yards, convenient parking facilities
and full-fledged service stations to
refurbish old vehicles, they also of-
fer finance and insurance facilities to
their customers.
The customers can not only take
a look at a wide array of equipment
and vehicles but also test, inspect
and bid for the same. The customer
with the highest bid takes away the
vehicle.
Besides Automalls, the company
is also running more than 100 ve-
hicle and equipment yards spread
across 60 cities in the country.
“We have been spearheading the
buying and selling of pre-owned ve-
hicles and equipment. Through our
Automalls, we have given the buy-
ers and the sellers a unique platform
where they can conduct transactions
with absolute transparency. Our
customers not only take a look at the
wide array of equipment and vehi-
cles but also test, inspect and bid for
the same. By the end of this year we
envisage 60 Automalls across the
nation”, said the SAMIL CEO, Mr.
vehicle zone
Mr. Sameer Malhotra, SAMIL CEO
“We have been spearheading the
buying and selling of pre-owned
vehicles and equipment. Through
our Automalls, we have given the
buyers and the sellers a unique
platform where they can con-
duct transactions with absolute
transparency.”
– Mr. Sameer Malhotra