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MOTORINDIA
l April 2012
S
howcasing 400 ex-
hibits, the 2012 In-
ternational Truck,
Trailer and Equipment Show
(ITTES) held in Melbourne
during March 15-17 drew
record crowd of visitors and
significantly enhanced its
growing reputation in Aus-
tralia’s transport industry
and beyond.
Recognised by the industry as the
largest and most significant dedi-
cated display of trucks, trailers and
ancillary equipment in the southern
hemisphere, ITTES wrapped up on
March 17 after a highly success-
ful three-day exhibition. Pulling in
a crowd 37,133 local and overseas
visitors, including industry leaders
and heavyweights, the show high-
lighted the newest in transport tech-
nology and innovation and put on a
display the highest-calibre trucks,
trailers and equipment ever seen in
Australia.
When compared to ITTES attend-
ances from 2010, attendees this year
increased by 12 per cent, followed
by a slight drop on the second day
when inclement weather set in.
However perfect show weather on
the final day delivered a show record
single-day attendance figure ensur-
ing massive amounts of foot traffic
to all exhibitor stands. The show
also attracted the highest number of
international guests in its short his-
tory with delegates from more than
45 countries visiting the event.
The 2012 ITTES exhibitors eager-
ly showcased the latest innovations
and technologies of the transport
world. More than 350 companies,
many with multiple displays, took
full advantage of the three days,
encompassing every inch of the
19-hectare indoor and outdoor show
space.
“The feedback and comments
from every exhibitor that I have
spoken to thus far has been noth-
ing but positive, with many report-
ing strong sales and high quality
business leads,” said Clint Hendry,
Show Director of ITTES. “Many
couldn’t believe the sheer quality of
visitors to the show on the opening
ITTES 2012