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MOTORINDIA
l April 2012
85
morning with all the major buyers of
equipment in town ensuring an ideal
platform for business transactions to
take place.”
The exhibiting companies ex-
pressed glowing feedback about the
number and quality of leads received
and sales completed throughout the
show. Some companies even re-
ported that major transactions were
executed on the first day, resulting
in profit growth and a 100 per cent
return on investment.
One of the most popular show
attractions was the Exhibition Pa-
vilion, which housed every major
trailer manufacturer along with the
CAT Truck brand that was of sig-
nificant interest as it was making
its inaugural ITTES appearance.
Add to that the impressive variety
of trailer types and configurations,
as well as all the latest innovations
and advancements in trailer building
and manufacturing, and it was easy
to understand its popularity.
Every major truck manufacturer
in the industry pulled out all stops to
attract show visitors to their stands.
All the truck industry leaders –
Western Star Trucks and MAN Au-
tomotive Imports, Daimler, PAC-
CAR, IVECO Trucks, Isuzu, UD
Trucks, JAC Trucks, Scania, Hino,
Mack and Volvo – delivered the best
in light, medium and heavy commer-
cial on and off highway vehicles,
with many exhibitors in their own
dedicated pavilions, which were
transformed into luxurious custom
exhibits. The majority of exhibitors
also hosted on-stand functions with
VIP customers. These proved to be
extremely popular and further added
to the quality of trade visitors in at-
tendance.
An impressive roster of ancillary
equipment exhibitors lined the walls
of the Nicholas, Agricultural, Cente-
nary and Victorian Transport Asso-
ciation (VTA) pavilions, as well as
the show’s coveted Grand Pavilion.
Here some of the world’s leading
brands put on their ‘best in show’
under the ‘big top’ taking centre-
stage with their colourful stands and
interactive displays.
Exhibitors in these buildings have
already expressed their gratitude
in the increased visitor traffic flow
brought about by a revamped sig-
nage design, the painted roadways
and the IVECO power mobile show
guide phone app.
The show included a wide array of
exhibitors from all around the net-
work: government, manufacturers,
parts and services suppliers related
to the transport industry, industry
associations, non-profit organisa-
tions, academic institutions and oth-
er end users. The show organisers
and platinum sponsors were pleased
with the turnout and the remarkable
support from everyone involved.
“The success of this event clearly
proves that advancements in trans-
port are of keen interest for profes-
sionals and industry workers in Aus-
tralia and all around the world,” said
Hendry. “Moving forward, we’ll
continue to increase awareness of
the industry while raising the profile
of our exhibitors and the industry in
bigger and bolder shows ahead, at a
cost that’s both reasonable and af-
fordable.”
To conclude the trade event, more
than 700 people attended the Flem-
ington Event Centre for an exquisite
Expo Awards Gala Ball on the last
day evening. With a world-class
line-up of entertainment, headlined
by Joe Camilleri and The Black Sor-
rows, 80’s cover band Stand and
Deliver and the amazing unusualist,
Raymond Crowe, the who’s who of
transport celebrated their collective
show efforts.
The exhibitors were reviewed by
a panel of independent judges who
evaluated companies based on their
exhibit’s design innovation, effec-
tive use of space, product knowl-
edge, staff presentation, approach
to customer service, as well as other
criteria.
The event organisers have already
received numerous inquiries from
new and existing exhibiting com-
panies seeking participation in the
2014 ITTES. Preliminary discus-
sions on the next trade event are al-
ready underway, and event planning
will begin later this year.
w
MEDIA PARTNER:
MOTORINDIA
ITTES 2012
The 2012 ITTES Expo Award
winners were:
Truck of the Show – DAF
Trucks – XF105 model
Ancillary Equipment Display
– Meritor
Trailer/Body Manufacturer
Display – Heil Tankers
Truck Manufacturer Display
– Daimler Group
Outstanding Customer Serv-
ice – IVECO Trucks
Most Unique Show Attrac-
tion – Western Star Trucks
“Wanted” truck