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MOTORINDIA
l July 2012
Alcoa Wheel & Transportation
Products (AWTP) has announced
that its global line of wheel products
are now Cradle to Cradle Certified at
the Silver level, resulting from ma-
terial choices and production proc-
esses that are environmentally safe
and healthy and aluminum that is
infinitely recyclable.
Alcoa wheels are the first in the
transportation industry to receive
certification from the Cradle to Cra-
dle Certified Program, a factor that
can be attributed to the uniquely
sustainable characteristics of Alcoa
aluminum.
The evaluation of Alcoa wheels
was conducted by McDonough
Braungart
Design
Chemistry
(MBDC), a global sustainability
consulting and product certification
firm that developed the Cradle to
Cradle concept in 1995. This multi-
attribute eco-label assesses products
for safety to human and environ-
mental health, design for future use
cycles, and sustainable manufactur-
ing processes. Products are evalu-
ated for material health, material
reutilization, renewable energy use,
water stewardship and social re-
sponsibility.
“Sustainability is at the heart of
Alcoa, our business practices and
our products, and something we
strive for excellence in,” said Tim
Myers, President, Alcoa Wheel &
Transportation Products. “With an
increased interest in sustainable
solutions within the transportation
industry, this certification is a land-
mark recognition of our efforts to
ensure that each of our customers
receives the most safe and environ-
mentally-conscious products we can
provide.”
With an ever-growing focus on
sustainable solutions, the Cradle to
Cradle Certified Product Program
has become an important resource
for companies like Alcoa to com-
municate their sustainability efforts.
Todate, MBDC has certified nearly
500 products in various industries,
and 125 companies worldwide have
so far been engaged in the Cradle to
Cradle Certified program.
component zone