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MOTORINDIA
l
July 2012
83
seco
nd
priority to spareparts supplies
to equal importance to OEM sup-
plies, with linearity spread across
the month week-wise. More impor-
tantly, the parts are produced in the
same production line with the same
quality and processes that are fol-
lowed for OEM supplies.
Typically, in the Indian parts
market landscape, the OEMs tend
to focus on the spareparts distribu-
tion through their own authorized
dealerships, especially for the new
cars and commercial vehicles. This
is purely from the point of the war-
ranty clauses that are extended to
customers during sales of vehicles
which become void if non-OEM
spareparts are used during vehicle
repairs. However, once the warranty
period is crossed, customers are free
to approach other parts dealers also
for replacement.
The Indian supply base today
caters to the spareparts demand
through both the channels, namely,
the OEM spareparts channel and
their own independent aftermarket
channel. Although OEMs prefer
supply of spares through their own
channels, suppliers prefer to do
through both the channels in their
own interest and in the interest of
OEMs. This is because the com-
bined channels ensure phenomenal
geographical spread of dealerships
and parts availability. This will en-
sure that the spurious parts don’t get
replaced into the vehicles during re-
pair.
Recently, research done by Rane
also shows a changing trend in the
parts distribution market. Predic-
tions are that more multi-vehicle/
brand servicing units would play a
crucial part in the future alongwith
the existing channels. Such continu-
ous changes to parts distribution
landscape is necessitated by the de-
mand as well as the need to reduce
the use of spurious parts in vehicles.
It is also a myth to think that the
aftermarket customers are cost con-
scious. Actually they are ‘value’
conscious. Hence it becomes im-
perative to understand this customer
thinking and accordingly respond
to the market. There is a need to be
open to ‘unique’ requirements of af-
termarket customers like, for exam-
ple, requirement of special coatings,
etc., and offer the same to them.
At Rane, this important focus
area ensures that end customers are
given the complete satisfaction of
having access to original spareparts
at affordable costs allowing them to
have peace of mind and not worry
about the quality of the replacement
parts that have been used on their
vehicles.
w
Rack & pinnion steering gear assly.
RCB steering gear products
Suspension ball joints
Lower control arms
Golden ball joints
focus on aftermarket