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MOTORINDIA
l
July 2012
Eicher Trucks and
Buses continues to
grow stronger in Uttar
Pradesh. It sold close
to 2,300 vehicles in
2011 and has consoli-
dated its position in
UP market with a 40
per cent market share
of the light and medi-
um duty segment and
also made significant
growth in heavy duty
trucks and in buses.
Uttar Pradesh is one
of the key markets
for Eicher, wherein it
has made consistent
and impressive gains
in volume and market
share.
The company has
transformed itself into
a complete CV manu-
facturer with a wide product range
from 5t to 40t GVW trucks and 15
to 65-seater buses. The first Eicher
branded truck rolled out from its
state-of-the-art manufacturing plant
in 1986 and over the past 26 years,
the products have got endorsement
from happy customers of over three
lakh vehicles.
In the truck segment, the compa-
ny has gained market share with its
“VE” series of fuel-efficient heavy
duty trucks and trucks in the 5 to
14 T segment. All Eicher trucks in
the heavy duty VE Series carry the
inherent advantages accrued from
the dual- parentage of Volvo and
Eicher. Volvo’s technology prow-
ess, quality systems and advanced
production processes are intrinsic
to the design and manufacturing of
these products, and so is the fuel-ef-
ficiency edge that Eicher continues
to champion.
Moreover, with access to global
expertise in testing and validation,
it is ensured that all products of the
VE Series are engineered for supe-
rior performance, reliability and un-
compromising durability.
Eicher also pioneered the 12-tyre
segment in heavy duty trucks in In-
dia, and its VE 35.31 trucks with 12
tyres are doing extremely well in Ut-
tar Pradesh. Eicher has been launch-
ing new products for the UP market,
the most recent one being the “first-
ever 14-ton truck” in India – the
Eicher 11.14. This truck is a game
vehicle zone
Eicher continues expanding
market share in UP