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MOTORINDIA
l
June 2012
Gulf Oil-Dhoni
partnership
strengthened further
Gulf Oil and Mahendra Singh Dhoni (MSD)
have announced a slew of new marketing initia-
tives as the company celebrates its achievement
of being India’s fastest growing brand in the lu-
bricants sector for 2011-12 and also for the last
two years before that on a CAGR basis.
The Gulf brand has grown consistently at a
multiple of industry growth due to a consistent
strategy, clear focus and aggressive ATL and
BTL programmes fuelled by the association with
teams in the Indian Premier League (IPL), Chen-
nai Super Kings (CSK) and MSD.
Mr. Sanjay Hinduja, Chairman, Gulf Oil Inter-
national, who was visiting India, and Mr. Ravi
Chawla, President & CEO, Gulf Oil India, along
with MS Dhoni, announced on May 1 the launch
of a range of limited edition ‘Signature MSD
packs’ and two new advertising campaigns fea-
turing MSD. These campaigns would be support-
ed by new retail signages as well as new packag-
ing featuring MSD.
Gulf would be partnering the MSD Charitable
Foundation to promote young talent who don’t
get adequate opportunities, training and infra-
structure and pursue their passion to become
successful sportspersons. Gulf Oil will sponsor
talent in this grassroot initiative by providing
scholarships through the MSD Charitable Foun-
dation for a select number of such sportspersons
every year. Gulf will also play an integral part
in organizing grassroot level cricket tournaments
that the Foundation conducts across 15-18 cities in In-
dia.
Mr. Hinduja observed: “Gulf & MS Dhoni coming to-
gether will strengthen the Gulf leadership position in In-
dia further. Gulf Oil International – across geographies
– is guided in its endeavors by the five defining values
– ‘Endurance, Inspiration, Courage, Youth and Care’.
These form the cornerstone of our communication and
business practices worldwide. The Gulf-MSD Scholar-
ships are a reflection of these values, and we hope they
will play a part in the growth of the sport at the grassroot
level as well as discovery of promising sporting talent in
hitherto unexplored geographies / social classes”
Dhoni said: “The Gulf brand’s values and the promise
lubes & Fuels
Mr. Sanjay Hinduja, Chairman, Gulf Oil International, along with
MS Dhoni