Basic HTML Version
MOTORINDIA
l
June 2012
115
of ‘lubricants that last longer’ make them
very unique and relevant in today’s times.
I am sure that these new marketing pro-
grammes will fuel their growth momen-
tum further. I am especially excited about
the Gulf-MSD Scholarships which will
help to bridge the gap between potential
and performance which exists in our vast
country. The talent will be identified by
Rhiti Sports through their wide network
of on-ground presence. This talent will
then be provided with financial support
for a period of one year, so that they can
focus on the sport to the exclusion of all
else”.
Dhoni has been associated with Gulf
Oil as its Brand Ambassador for a little
less than an year. Gulf has already run an
intensive multimedia campaign featuring
MSD in January-March 2012 to good ef-
fect and unveiled plans to ramp up the as-
sociation to the next level.
Added Mr. Ravi Chawla, President &
CEO - Lubricants Business, Gulf Oil:
“With its USP of “long drain” products
across product segments, Gulf stands for
“Endurance” and so does “MSD”. The
Gulf brand has benefitted from MSD’s
credibility across various demograph-
ics and geographies. He is a youth icon
– confident, result-oriented and in tune
with the times. Among other things, this
association has helped us to communicate
and connect with our customers, trade &
team. MSD’s partnership has enabled us
to grow faster than the industry, making
us today the fastest growing lubes brand
in the country. The new marketing initia-
tives planned with MSD will help us in
maintaining this growth momentum. We
would also be exploring a lot of other
initiatives with the MSD Charitable Foun-
dation to promote sports at the grassroot
level. The Gulf-MSD Scholarship is the
first of many such initiatives”.
w
HPCL Ennore project completed
Hindustan Petroleum Corpora-
tion Ltd. (HPCL) has registered
gross sales of Rs. 1,88,131 crores
for 2011-12 against Rs. 1,42,396
crores in the previous year, repre-
senting an increase of over 32 per
cent. Sales of petroleum products
in the domestic market were at
an all-time high of 27.75 million
tonnes during the year, register-
ing an increase of 7.9 per cent
over the previous year, which was
the highest growth among the oil
marketing companies.
The pipeline thruput increased
to 13.62 million tonnes as compared to 12.98 million tonnes in the pre-
vious year, a growth of 4.9 per cent. The refineries at Mumbai and Visa-
kh processed 16.19 million tonnes of crude during 2011-12 as compared
to 14.75 million tonnes in the previous financial year. The combined
GRM during the year was $2.89 /bbl.
HPCL profit after tax for January-March 2012 increased by 312 per
cent to Rs. 4,631 crores, up from Rs. 1,123 crores in the correspond-
ing quarter of the previous year. This was primarily because of higher
compensation for under-recoveries. Profit after tax for the full year was
Rs. 911 crores (Rs. 1,539 crores). The lower PAT was mainly due to
increase in interest costs to Rs. 2,139 crores, up from Rs. 892 crores,
which was mainly due to increase in gross under-recoveries and delay in
receipt of compensation for the same. For 2011-12, HPCL has proposed
a dividend of Rs. 8.50 per share. The dividend would result in a total
payout of Rs. 335 crores, including dividend distribution tax.
HPCL-Mittal Energy Ltd. (HMEL), a joint venture between HPCL
& Mittal Energy Ltd., has successfully completed and commissioned
the 9 MMTPA grass root refinery at Bathinda in Punjab. This refinery,
along with its crude receipt, storage facility at Mundra and 1017 km
crude pipeline, represents one of the biggest FDIs in the refinery sector
in India. The project was completed in March last.
Construction of a new terminal at Ennore was completed to facilitate
modernization of operations through automation and enhanced product
tankages and also bring in greater flexibility in logistics for receipt and
dispatch of various petroleum products. The terminal will be a southern
hub, enabling the company to meet the requirements of various loca-
tions in the south zone.
w
Mr. S. Roy Choudhury,
Chairman & Managing Director
lubes & Fuels