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MOTORINDIA
l
June 2012
27
Having overcome these issues, Hino is once again sharpening its focus
on the Indian market. Hino Motors India has used the last few years in con-
ducting exhaustive study of various applications in the commercial vehicle
segment and has understood the customer expectations and the shortfall
therein. The study findings have led Hino India to primarily focus on highly
demanding customers, appreciating value for money.
Hino has identified specific segments, having maximum dissatisfaction
points resulting in consequential loss of productivity. One such segment is
the 25-ton segment. Hino has the right product to address these areas and
hence is catering to the requirements of selective applications and customer
profile.
Hino had initially launched its 25-tonner 6x4 and 6x2 trucks. The com-
pany has chalked out a plan to gradually expand its product matrix and
consistently capture the market in almost the entire range of products, like
in other established markets worldwide.
From just a couple of Indian manufacturers till the end of 90s, the Indian
commercial vehicle industry is today home for more than an dozen global
and domestic manufacturers. Practically all the global CV majors have set
up or are in the process of launching their trucks and buses in India. They
come up with their own strategy with some focusing on the mass market
segment and others on specific niche applications.
Mr. Minoru Fujiwara, Managing Director & CEO
vehicle zone
Hino Motors of the Toyota
Group is enlarging its presence
in the Indian market. The com-
pany entered the Indian market
in 2009 by launching its trucks.
It had set aggressive growth
plans for the Indian market.
Unfortunately the tsunami
that hit Japan and the floods in
Thailand, a major manufacturing
base for Hino, severely impacted
the production plans globally.
As a result, the company’s plans
for India here put on hold.
“We reiterate that Hino is committed to the Indian project, and the
process of zeroing in on the product matrix for Indian road & load
conditions is already on”
– Mr. Minoru Fujiwara
Focus on Truck industry