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MOTORINDIA
l
June 2012
Hino has tried to identify specific applications which
have been hitherto not sufficiently addressed by other
manufacturers. Mr. Dinesh Chandra Upadhyay, Gen-
eral Manager - Marketing & Sales, Hino Motor India,
says: “We have seeded our trucks in the Indian market
for specific applications, where we felt that customers
have lots of pain points in the existing products. Some
of these applications are tippers used in iron ore min-
ing and trucks used in the cold chain transportation seg-
ment. Hino products have been performing extremely
well and have been able to successfully address all the
pain points. We are now flooded with
active enquiries from not only these
segments but from other segments as
well”. Hino has sold over 300 trucks in
India till date, 200 of which are tipper
trucks and the balance used for other
applications.
Mr. Susumu Myokan, Director &
Vice President, Hino Motor India, ob-
serves: “Hino trucks have been pre-
ferred by the Indian customer, thanks
to the product features related to safety
and economy of operations, besides vir-
tually 100% fleet utilization efficiency.
All these have been highly appreciated
by our valued customers. Moreover,
driving comfort with state-of-the-art
air-conditioned and crash-tested cabin
ensures safety of the drivers, making Hino models the
best choice in the commercial vehicle segment”.
Hino tipper trucks have performed particularly well in
the iron ore mining segment. Mr. Upadhyay says: “Yes,
due to the fact that Hino tippers have addressed all the
pain points in the existing models, there has been great
demand for Hino tippers, mainly for applications having
difficult working conditions and high anticipated pro-
ductivity”.
The high performance Hino tippers have been in op-
eration in the iron ore mines of Karnataka & Goa. The
performance of these tippers has surpassed all param-
eters of the existing models, and they have been per-
ceived as undisputed product leader for iron ore mining
application. Customers have reposed their confidence in
them by standardizing Hino tippers for their future re-
quirements in the vicinity. Hino has also had good suc-
cess in the iron ore mines in Goa.
Lignite mining and transportation is yet another ap-
plication, where Hino tippers have been perceived to be
highly economical, besides improved productivity, low
cost of maintenance and high life time value.
vehicle zone
Mr. Susumu Myokan, Director & Vice President
Even in the road construction segment, which is
highly price sensitive, the Hino tipper has made
inroads despite higher initial investments as it
is best suited for the application, offering better
productivity and economy of operation.
Focus on Truck industry