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MOTORINDIA
l
September 2012
Mahindra & Mahindra
launches
New Bolero Maxi Truck
Mahindra & Mahindra Ltd. has
announced the launch of the ‘New
Bolero Maxi Truck’, an addition
to its ‘pick-up’ portfolio. The new
truck has undergone a makeover to
become more stylish, and delivers
a superior driving experience. It is
powered by the trusted and proven
2523cc MDI engine, for ease of
driveability in any terrain and effort-
less load carrying ability. The ve-
hicle sports elegant new headlamps
and a stylised front grille, and has
power steering for driving conven-
ience.
The Bolero Maxi Truck is compet-
itively priced at Rs. 4.08 lakhs (ex-
showroom BS3 Karnataka, Standard
version).
The category of commercial ve-
hicles, especially the 2-3.5 tonne
pick-up trucks, is witnessing greater
growth than passenger cars since
last year. This is mostly due to the
increasing demand in view of the
growing urbanization and the need
for efficient movement of materi-
als from cities to satellite towns and
neighbouring villages. Here pick-
ups trucks have a greater role, and
this need has been well understood
by Mahindra, the largest player in
the category.
The new Bolero Maxi Truck is
aimed at the transportation needs of
stand operators and small and medi-
um-scale businessmen and traders
across India to ensure last-mile con-
nectivity. The customer needs are
seamlessly met by the brand in its
new avatar.
Speaking at the launch, Mr.
Arun Malhotra, Senior Vice
President, Sales & Customer Care,
Automotive Division, Ma-
hindra &Mahindra
Ltd., said: “Being
the dominant leader
in the pick-up segment, the onus
has always been on us to offer su-
perior and upgraded products to
our customers for their utmost con-
venience. The all-new Bolero Maxi
Truck is a step in that direction as
it further enhances value to our cus-
tomer by being more stylish, power
packed and comfortable.”
He added: “I am sure that this
new Bolero Maxi Truck, with its
power steering option, will cater to
the needs of the stand operators and
businessmen alike by offering them
efficient cargo movement and driv-
ing comfort. With a comprehensive
portfolio of products we hope to
further consolidate our leadership
position in the commercial vehicle
industry.”
Coming from the Mahindra sta-
bles, the new remodelled Bolero
Maxi Truck promises to be a power-
packed performer.
w
vehicle zone
Mahindra has long been the
leader in 2-3.5 tonne pick-up
category with its clear under-
standing of the segment re-
quirements. Its entry-level of-
fering in this segment is the
Bolero Maxi Truck, which has
enjoyed preference among cus-
tomers since its launch.