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MOTORINDIA
l
September 2012
117
HEB’s
strong bid to expand
market share
High Energy Batteries
India Ltd. (HEB), a late
entrant in the field of lead
acid batteries, is all set to
expand and increase its
share in the after-market
for automotive and stand-
by applications.
HEB, a leading manufacturer of
hi-tech batteries used by the Armed
Forces and in launch vehicle appli-
cations since 1979, also exports its
products to different countries.
The company has its strong ‘in-
house’ R&D wing to design and
produce batteries like Silver Oxide-
Zinc, Ni-Cd and Silver –Chloride
Magnesium for stringent applica-
tions like underwater propulsion,
control guidance, communication,
emergency starting, etc. It recently
launched its automotive and mo-
torcycle range of batteries for the
after-market segment and has also
started addressing the growing de-
mand for standby batteries (tubular
and VRLA) used for UPS
and inverters. In a short span,
the company has expanded
the range of products from
2.5 Ah to 200 Ah capacity,
as also the market network
across India.
Perhaps this is the only
company, apart from a few
others engaged in manufac-
turing the Ca-Ca range of bat-
teries, with its manufacturing
capacity of over a million
batteries. It is also catering to
the PL business of a few es-
tablished brands in India. The
new generation Panther and
high energy brands are manu-
factured to address ‘long life’
and ‘maintenance-free’ oper-
ations under any conditions.
Channel partner appoint-
ment is in progress, and the
company feels that service
to the end-customer is the
real driving force behind im-
provement of after-market
business.
w
Batteries