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MOTORINDIA
l
September 2012
Roland Berger
Strategy Consultants
Figure 3
as sales measures to support volume
targets prevail.
Also, the change in consumer
preferences is likely to be slower
than anticipated in certain areas. As
a matter of fact, resilience of truck
customers has forced a number of
new entrants to introduce cowl ver-
sions of their trucks.
Thus, the Indian consumer will
benefit from an industry that will
move up on the efficiency curve.
However, to fully reap the benefits
of a trucking revolution, strong sup-
port from the Government (GST,
infrastructure investments, etc.) is
absolutely necessary.
w
Roland Berger
Strategy Consultants
Figure 2
auto industry