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MOTORINDIA
l September 2012
17
goods transport, based on a business proposition, the pas-
senger car is probably one of the most emotive products in
the world today.
Despite the much greater interest in performance, ad-
vanced technology and reliability, the acquisition of a
car continues to have an important element of emotional
buyer attraction based on design, style and visual appeal
which results in a sale.
In the coming years, Tata Motors’ dominance in com-
mercial vehicles will be challenged by international
brands like Mercedes-Benz, Volvo and Navistar which
have already entered or in the process of entering the
Indian market. A new line of very competitive, fuel-effi-
cient vehicles is being developed by Tata Motors to meet
the competition head-on. In passenger cars, the company
will face even greater competition from the many automotive
Mr. Ratan N. Tata
vehicle zone (cover story)