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MOTORINDIA
l
September 2012
brands that are in the country.
Of course, it has to address
the marketplace more effec-
tively with its existing and
future products in order to re-
gain the level of market share
that it earlier enjoyed.
The automotive industry
has been, and probably will
always be a barometer of
the economic health of a na-
tion and remains a symbol of
its prosperity. It will play an
important role in the develop-
ment of India. It will strive to
retain its market prominence
domestically and internation-
ally and will continue to be a
responsible corporate citizen
wherever it operates and do
the right thing for all its stakehold-
ers and the communities which it
serves.
The Tata Motors Group sales
stood at 12,69,483 vehicles in 2011-
12, higher by 17.7 per cent over
the previous year. Global sales of
all commercial vehicles were at
5,99,913 units, while global sales
of all passenger vehicles were at
6,69,507 units.
The company recorded sales of
8,63,248 vehicles, a growth of 10.9
per cent over the previous year in the
Indian domestic market. With the
industry growing at a moderate 7.2
per cent, the improved sales resulted
in an increase in the company’s mar-
ket share from 24.3 per cent to 25.2
per cent, in the Indian industry. The
company exported 63,105 vehicles
from India against 58,089 vehicles
the previous year.
Commercial vehicles
Within the domestic market, Tata
Motors continued to strengthen its
presence in commercial vehicles,
with sales of 5,30,204 units, grow-
ing 15.7 per cent over from the pre-
vious year – an all-time high for the
company. This represented a market
leadership share of 59.4 per cent in
the domestic CV market.
Sales in the M&HCVs segment
grew moderately at 5.3 per cent.
Volumes at 2,07,086 units reflect-
ed a market share of 59.4 per cent.
This segment also saw the entry of
new players, which put pressure on
the market share. However, sales of
the Tata Prima, the next generation
truck, continued to grow. A much
sharper focus on network develop-
ment and customer initiatives laid
the foundation for future growth in
M&HCVs.
Passenger vehicles
In a year where the domestic car
industry grew only by 3.6 per cent,
Tata Motors sales of passenger ve-
hicles in the domestic market (inclu-
sive of Tata, Fiat and Jaguar Land
Rover brands) was at its highest
ever of 333,044 units, representing
a growth of four per cent over that
of the previous year. In an intensely
competitive passenger vehicles mar-
ket, a market share at 13.1 per cent
was the same as the previous year.
Exports
Focused efforts in select ASEAN
and Africa markets helped interna-
Tata Motors Power Stats
• Rs. 170,678 crores consolidated
revenues in 2011-12
• Over 6.5 million Tata vehicles
running on Indian roads since the
first one rolled out in 1954
• 59,000+ consolidated team
strength
• 6,600+ sales and service touch
points for Tata Motors and JLR
• 129 country footprints (across
six continents)
vehicle zone (cover story)