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MOTORINDIA
l
September 2012
less, HJS is increasing its customer
base in the “On-road” and “Non-
road” segments, the latter being for
the export market in Europe and the
US. It has already signed contracts
for starting local production in India.
MI:
With expertise in exhaust
after-treatment systems for over
three decades and having studied
the Indian market for few years,
what is your strategy for the mar-
ket?
PN:
We learned a lot over the
years to make it easier and more cost
effective, thanks to our prior experi-
ence in Europe where we have been
successful with our products during
the shift from Euro III to Euro IV.
HJS is following a long-term
strategy to bring products to India
which were already developed in
Germany, but will adjust these prod-
ucts to the Indian market in technol-
ogy and cost, without compromising
on quality. Therefore, localization
is one major step together with the
common development of customer
need. Depending on market increase
for BS IV and BSV products, the
company will also establish the re-
quired resources in India to provide
the most effective service to cus-
tomers.
MI:
Considering the host of new
models developed by manufac-
turers, specifically for the Indian
market, are you looking at India-
specific products and solutions?
PN:
Yes, India-specific prod-
ucts and solutions are our impor-
tant concern. We are working on
the development of new products
for the Indian market, especially in
market segments which do not ex-
ist in Europe. A good example is
the 3&4-wheeler segment which is
very important in India but with no
presence in Europe in significant
numbers. For this segment, we are
developing particulate filters. An-
other aspect is the very cost sensi-
tive market. Therefore adjustments
to the products are required to make
them competitive.
MI:
How are your expansion
plans unfolding? Could you give
us an update on your venture to
set up a manufacturing base in
Delhi (NCR)?
PN:
Expansion depends on busi-
ness growth. With the increase in
numbers for BS IV vehicles in India,
our expansion plans will automati-
cally follow. As mentioned earlier,
everything is prepared to start pro-
duction in India, and discussions are
on, to be ready for higher quantities.
MI:
Has
HJS
achieved
breakeven in its Indian opera-
tions? And what, according to
you, have been the high-points in
your Indian run till date?
PN:
As mentioned above HJS has
a long-term strategy. When we are
talking about quantities in BS III
HJS tailor-made products for India
In India HJS is offering Partial Flow SMF (Sintered Metal Filter) and
complete systems to achieve BS IV legislation commercial vehicles.
Further HJS has been participating in development projects with all ma-
jor OEMs of vehicles and diesel engines for emission control. A new
Partial Flow Particulate Filter for the small 1&2 cylinder diesel engine
segment will be launched by the end of 2012. This new development
will broaden the application range for open particulate filters from 5 kW
engines up to 350 kW. All these Partial Flow SMF sizes can be used un-
coated or with a catalytic platinum coating. Single housing design which
includes an upstream Diesel Oxidation Catalyst (DOC) and the filter in
one box and a two-box housing design, where the DOC and the Filter are
canned in separate housings, are possible.
component zone