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MOTORINDIA
l
September 2012
Force Motors
targeting
fast-growing segments
Force Motors, known for its iconic brands
such as Tempo, Matador and Traveller, is
planning to roll out a new range of prod-
ucts soon. The company registered an
average growth of around 30 per cent
in the first quarter of 2012-13 as com-
pared to the same quarter the previous
fiscal. With its existing products such as
the market-leader Traveller and the Trax
doing very well, the company is keen to
enter the rapidly-growing 26-seater bus
segment with the Traveller-26. The huge
SCV project up its sleeve could give the
company a good share of the fastest-
growing segment in the country.
Mr. Prasan Firodia, Managing Director, Force Motors
Ltd., talks to MOTORINDIA on the new developments
the company is working on by way of expansion of over-
all operation.
Force Motors has many segments to venture into but is
quite conscious of the steps being taken. Says Mr. Prasan
Firodia: “There will be strong growth in the SCV, MHV
and HCV segments without doubt. It is important for us
to decide our focus areas and identify key segments. The
van segment will definitely be one of them. This year,
we are investing a total of Rs. 500 crores on different
projects.”
Promising product
The Traveller-26 which comes as an extension to the
existing Traveller range could certainly boost the compa-
ny business. The existing Traveller model is available in
13 to 21-seater configurations, giving Force a 60 per cent
vehicle zone
Traveller-26 and a few more new products in offing
Mr. Prasan Firodia, Managing Director, Force Motors Ltd.