Basic HTML Version
122
MOTORINDIA
l
July 2012
was achieved in the intercity bus
segment.
The trucks business lifted its or-
der intake from Euro 6.9 billion in
the previous year to Euro 8.2 billion.
The number of trucks ordered was
up by 27 per cent from 61,934 to
78,635 units. This growth was driv-
en in particular by order intake for
heavy trucks, which increased by 31
per cent. MAN Truck & Bus deliv-
ered 77,643 trucks and 5,775 buses,
recording a 38 per cent rise com-
pared with the previous year (55,166
trucks, 5,483 buses). Revenue rose
by Euro 1.5 billion to Euro 9.0 bil-
lion, with revenue from the Trucks
business climbing by 23 per cent to
Euro 7.7 billion and the buses busi-
ness recording a six per cent increase
in revenue to Euro 1.2 billion.
Outlook
The outlook for the global com-
mercial vehicles market is not bright
enough due to the decline in econom-
ic growth rates and financial market
uncertainties. Growth momentum is
likely to weaken in 2012, meaning
that demand for commercial vehi-
cles in Europe will be roughly on a
level with the previous year. Europe
remains MAN Truck & Bus’s core
market. At the same time, MAN
continues to pursue its international
growth strategy, which is focused
mainly on the BRIC countries.
Going forward, there will con-
tinue to be considerable differences
between the BRIC countries and the
European market environment in
terms of market requirements, de-
mand preferences and general price
acceptance.
In China, the SITRAK will serve
China and other
growth markets in
Asia, Africa, the
Middle East, and
the CIS. Sales are
scheduled to start
in 2013. By 2018,
the aim is to reach
annual unit sales
of some 200,000
units, of which
around 160,000 are
set to be recorded in
the Chinese market.
MAN will also par-
ticipate in sales in
China through the
interest in Sinotruk.
In the Indian mar-
ket, MAN Truck &
Bus now has sole
responsibility for
the production and
sale of the MAN
CLA in and outside
of India after ac-
quiring the shares
vehicle zone
While innovation, equipment and
costs per kilometre driven will remain
the key success factors for high-mar-
gin business in the European market,
that in the BRIC countries continues to
be directed very much by the vehicle
price. MAN Truck & Bus serves these
regions with appropriately tailored
products and concepts.